Creative Director — Caroline Gendron

Theory Outlet

Seasonal campaigns for Theory Outlet stores globally

César Buitrago

Stefano Ortega

Stefano Ortega

Stefano Ortega

prev / next

Back to Creative Director

2860_IMAGINE_POS_THEORY_Theory_KenLeung_Look1_260_RGB_F1_72.jpg

Theory Spring 26 Campaign

Theory Fall 26 NYFW

Screenshot 2026-01-02 at 6.27.58 PM.png

Theory Fall 25 Campaign

250716_MP_Theory_Holiday25_25TRY002_L2_Look_07_0624_FINAL.jpg

Year of the Horse

Screenshot 2026-01-02 at 3.34.48 PM.png

Screenshot 2025-12-31 at 4.39.25 PM.png

251120_JB_THEORY_WARDROBE_CLOSET_HERO_LOOK_W_082_v2.jpg

Theory Wardrobe

Desk of Photo 3.jpg

From the Desk of